Introduction to SEO (Search Engine Optimization).
In the era of digital, SEO is the center of attraction for businesses, personal brands, and online marketers. SEO stands for Search Engine Optimization.
SEO is the process of capturing traffic from a search engine such as Google, Yahoo, Bing, DuckDuckGo, and others.
Among all the search engines available on the market, Google is the most popular with a stunning 92.3% market share compared to 2.83% of second place Bing.
Workflow of SEO | How does SEO work?
In the above diagram, the process of search engine optimization is illustrated. Firstly, the user enters a query.
The SEO system like a spider gets to work along with the user's query and fetches the information, and displays it to the user. After the result is displayed, the user chooses among the search results.
According to general behavior, people choose the search results that are at the top, that’s why SEO is significant.
Benefits of SEO
- Ranking
- Traffic
- Conversion
- Visibility
- User trust
The right SEO -> Good Ranking -> High Traffic -> More visibility to the user -> Conversion to Regular User -> User Trust.
Types of SEO
- Technical SEO
Technical SEO is related to web technology and web development because the more appealing and functional your website's UI/UX is, the better it will rank on Google.
Responsive, mobile-friendly, and with better page speed websites are given higher preference as they increase the user experience.
Most importantly your website should be secure and SSL certified.
- On-page SEO
On-page SEO is related to content writing strategy, and quality, and is somewhat similar to technical SEO. Our content determines whether it will rank or not.
If your content is high quality, you will rank, if not, you will not rank or you will rank at the bottom. Besides the content, you need to pick the right keywords, catchy title, meta description, and SEO-friendly URL.
Remember your content must be original and free of plagiarism.
- Off-page SEO
Off-page SEO is related to link building, i.e., backlinks. The backlink (also inbound links, incoming links, or any other links) is the process of giving a link from one website to a page on another website.
Search engines like Google consider backlinks (votes) for a specific page. Pages with a high number of do-follow backlinks tend to have a vast number of organic users.
A high-quality backlink can rank your website in an outstanding position.
Google data analysis tools
Google Analytics
Google Analytics is a tool from Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
We can measure collection, analysis, monitoring, visualization, reporting, and integration with other applications.
Google Search Console
Google Search Console is also a tool from Google that tracks the performance of your website and apps.
Search Console tools and reports help you measure your site's search traffic and performance, fix issues, and make your site shine in Google Search results.
It also checks indexing status, search queries, and crawling errors and optimizes the visibility of their websites.
Conclusion
It is evident that Search Engine Optimization is very significant for both businesses and individuals. It is possible to have a profitable career in SEO or use it to grow your business.
We are confident that the article above will be able to provide you with more information about SEO.
Some of the useful links for you as an SEO expert:
🔗 Marketing with content and its importance.
🔗 Content writing vs copywriting - differences and similarities
🔗 5 reasons creative writing differs from content writing!
🔗 Digital marketing: what are the jobs and opportunities?
🔗 5 Reasons why content marketing is better than advertising.
🔗 3 secrets to successful content marketing.
🔗 Why do you need social media platform strategy?
🔗 Top 7 skills required to become a digital marketer
🔗 A step-by-step guide to writing a blog post
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