INTRODUCTION TO DIGITAL MARKETING
Digital marketing has been a hot topic in Nepal for the past 2 to 3 years. It is also one of the most in-demand skills in Nepal in 2023.
This blog will cover all aspects of digital marketing. How to learn Digital Marketing? And how to work as a digital marketer?
Who is this blog for?
1. People who want to start a digital marketing career.
2. The business owner who wants to know about Digital Marketing and how to grow their business through Digital Marketing.
3. Marketers who wish to transition to the digital marketing field.
Understanding Digital Marketing
Digital marketing is the “marketing of the future" since we are surrounded by technological devices and technology. We all have smartphones, laptops, and access to the internet.
So basically, digital marketing is aligning the marketing effort of your brand through digital platforms such as websites, applications, social media, and other advertising platforms.
Why digital marketing?
- Promote direct interaction with the audience.
Before digital marketing, we used a traditional marketing strategy. If you placed an advertisement on the hooding board, we would not be able to track how many people saw it or how they responded.
In the end, we didn't know how to grow our brand because we weren't able to take feedback from people. But we can track and analyze everything from digital marketing platforms like Facebook, Instagram, websites, and other advertising platforms.
We as a brand can easily respond to audience feedback through comments and messages. Digital marketing fills the gap between the audience and brands. And finally, digital marketing promotes direct interaction with the audience.
- Allows detailed targeting of the audience
Since it can track all the behavior of the audience, we can easily measure how many people saw the ad. We can also measure how many people clicked on it, and how many people were interested.
For example, if you spend $10 on digital marketing, you can track how much it helps your business. That’s why digital marketing is given more preference nowadays.
- It is cost effective
Digital marketing is very cost-effective. The reason is that you can easily create your business's social media account and freely promote your business online.
- Provides versatility
Digital marketing is very versatile. We can do digital marketing through many mediums like video content, image content, text content, etc.
- Business Insights
If you want to learn digital marketing, you must understand both marketing and business. This is because before marketing any business you need to understand its products, its competitors, its industry, and its audience.
In this understanding phase, you learn how a business is run. After working with many businesses, you know how to run a specific business.
- Cumulative of creativity, psychology, and technology
Since digital means technology, digital marketing is a part of technology. Advanced technology is a medium for digital marketing. Creative content creation is crucial for effective digital marketing. That's why it sparks creativity.
Digital marketers understand the psychology of the target audience, so it is a part of psychology too.
Types of digital marketing
Domains of digital marketing
Content creation is the core of digital marketing. Content may be written text, videos, images, audio, graphics, etc. Traditionally, marketing was primarily done in text for newspapers.
Slowly and slowly people started to prefer visual content like drawings, videos for television, and audio content for radio.
In the era of digital marketing, people prefer all-time content from various sources of media.
- SEO
Search Engine Optimization is an algorithm for supplying the most relevant results to people as per their search.
We need to do SEO for our business, brands, and products so that we can reach people when they search for keywords related to our business.
- Graphic design
Graphic design is the process of communicating with people visually. We can create any type of design for digital marketing, such as social media design, website design, or ad design.
- Data and analytics
Digital marketing uses different tools and techniques to collect data related to our niche and provide insights. It provides information related to interaction with the audience, how many people follow you, and how many people buy your products. To grow your business or brand, you need to analyze all data.
- Paid Advertisement
Paid advertising is another significant domain of digital marketing. In digital marketing, we can run paid ads on different platforms such as social media, TV, magazines, websites, radio, Google, and others.
- Photography and Videography
When it comes to digital marketing, graphics are not enough; you need real-time photography and videography to connect with your audience. That’s why photos and videos are also an essential part of digital marketing
T-shaped digital marketer
T-shaped digital marketers are those who have knowledge of a large range of topics, which is known as cross-disciplinary knowledge.
The general Execution processes | Workflow of Digital Marketing
Where to learn Digital marketing for free?
What to do after completing the course?
- Start a blogging site
- Create Your Social media profile
- Offer help to family and friends
Who can take the digital marketing field?
- People included in the creative side: writing | Design | Production People with a technical affinity who don’t like to code: SEO
- People who like to play with data: Facebook Ads | Google Ads
- People with managerial skills: product manager
- People who want to start a business
Challenges for people to start a career as a digital marketer
- Easy to start, difficult to master
- Dynamic - will have to adapt
- Getting involved in too many things
Some common jobs you can get in digital marketing
- Copywriter/content writer
- Graphic designer
- SEO Executive
- Account manager
- Social media marketer
- Google Ads Expert
Different tools, techniques, and websites to use as a digital marketer
- Pinterest: For ideas and inspiration
- AnswerThePublic: For blog ideas and headlines
- Question DB: For ideas and questions
- Grammarly: Content refinement
- Social bakers: Industry and competitor-related insights
- Similar web: Insights on a competitor's websites and Application
- Facebook Ads Library: Insights into competitors' advertisements
- Canva: For effective presentations
Now after learning and practicing it’s time for a job. So before applying for the job I will give you 4 important tips to amp up your CV.
- Have a great introduction
- Include extra activities
- Include certificates
- Play around with the good CV templates
As a digital marketer what to do and what not to do?
| DO'S |
Don't |
|---|---|
| Try more than one domain |
Not giving enough time to each domain |
| Always keep learning |
Think you know it all |
| Offer value |
|
Digital Marketing is the most effective way of marketing, and with all these opportunities in the Digital Marketing field, we can take many advantages of it.
There are many ways to learn digital marketing, and the most impressive thing about some of these Digital Marketing job roles is that they don’t even require a degree.
If you want to start a career in Digital Marketing, there are several ways you can learn and many career paths you can choose from.
Some of the useful links for you as a digital marketer:
🔗 Marketing with content and its importance.
🔗 A 6-step guide to keyword research
🔗 5 reasons creative writing differs from content writing!
🔗 Digital marketing: what are the jobs and opportunities?
🔗 5 Reasons why content marketing is better than advertising.
🔗 3 secrets to successful content marketing.
🔗 Why do you need social media platform strategy?
🔗 Top 7 skills required to become a digital marketer
🔗 A step-by-step guide to writing a blog post
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