Content Marketing itself is a vast topic. Before understanding it let’s understand what content is.

What is content?

Content is a compilation of information, ideas & messages designed for others to consume. It is information, experience, or story that we share or consume.

It can be in the form of text, image, video, or audio. The sole purpose of content is to educate, entertain, or persuade (convert).

The content format can be either digital (images, videos) or physical (books, seminars, physical leaflets). Most of the content is free of cost and some may be premium content.

Definition of content according to experts.

“Information designed for consumption, seasoned for enjoyment, and packaged to share.”

-Scott Hepburn

We consume content on an everyday basis and every time we are surrounded by content. Nowadays we use social media because there is content on social media like:

Facebook

Instagram

Twitter

TikTok

Youtube

Social media is a content consumption platform. There are different types of content and information on social media which educate us, entertain us, and persuade us in the form of text, images, graphics, audio, and videos.

I hope you have understood what this is content. Now we are going to know what content marketing is.

What is Content marketing?

Content marketing is the process of creating & distributing content via channels like social media, blogs, websites, podcasts, apps, publications, and more.

It is a marketing strategy used to attract, engage & solve the problem of the audience in your niche. The main reason for content marketing is to educate & solve the problems of the audience in your niche.

Instead of directly pitching your products or services, you have to provide truly relevant content & useful content to your prospect/lead. I.e. content has attention.

3 key factors for great content marketing

1. Valuable content

If you want to create valuable content then you need to study the problem faced by your audience in your particular niche.

After you identify the problem faced by your audience then you need to create relevant content to solve that problem.

If you can solve that problem, then your content is considered valuable content.

2. Relevant content

If you want to create relevant content then you need to know about the interest of your audience. You need to create content that your audience is interested in.

If you can solve the problem of your audience then that content is relevant to them.

3. Consistent

During your content marketing, you need to be consistent with your content creation and distribution. Your audience will follow you if you’re able to create valuable content, relevant content, and consistency.

Conclusion

Nowadays people are consuming content through different platforms like social media, Television, Radio, etc.

So in the era of digital marketing, content can be the best option for personal growth as well as business growth.

Some of the useful links for you as a digital marketer:

🔗 Marketing with content and its importance.

🔗 A 6-step guide to keyword research

🔗 5 reasons creative writing differs from content writing!

🔗 Digital marketing: what are the jobs and opportunities?

🔗 5 Reasons why content marketing is better than advertising.

🔗 Content writing vs copywriting - differences and similarities

🔗 Why do you need social media platform strategy?

🔗 Top 7 skills required to become a digital marketer