This is the list of the top seven skills required to become a digital marketer. I also added a bit of description along with each of them.
Let me know in the comments if you want to know more about any particular skill.
1. Content and creative excellence:
Content is a compilation of information, ideas & messages designed for others to consume.
To become a digital marketer, you must at least know how to write content. For this, you don’t have to be William Shakespeare but yes, your English must be right.
Content writing is very important in the digital marketing space because everything is content around us. You also need to write creative content to drive organic traffic to your website or business.
Tips
- Start writing your day up to 500 words to improve your writing.
WordPress is the world's most popular tool for creating websites.
It is an open-source content management system (CMS) and a popular tool for individuals without any coding experience who want to build websites and logs.
WordPress is capable of creating any style of website, from a simple blog to a full-featured business web.
- You don’t have to be a developer or coder but, yes you must understand the analogy of WordPress.
Tips
- Design and develop your own blog website to understand WordPress.
- If you can’t afford the price of domain and hosting, the blogger may be a good option to start where you can set up your own blogs and learn digital marketing.
3. Graphic design skills
Everything you see on websites, social media, and other platforms in the form of visuals, all are graphics.
If you want to become a digital marketer then you must have basic graphic design skills.
For this, you don’t have to be a graphic designer but yes, you should understand and analyze how visual works.
Tips
- Learn basic graphic design from canva.
4. Data analysis
You must have knowledge of data analysis of your website or blog. For data analysis, we use google analytics.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
You don't have to be a certified analytics expert but yes, you should understand how data analytics works.
Tips
- Learn by integrating Google Analytics into your website or blogs.
5. passionate about learning digital marketing
To do anything or do anything you need to be passionate about what you are doing. If you are not passionate about digital marketing, you can”t drive this.
Everything in the digital world is changing day by day so, digital marketing is not a one-time learning experience. You need to follow what is happening in the technology world.
Tips
- Learn every day what is trending on market.
It’s easy to learn about various technologies but the actual learning happens when you put that into practice.
“The purpose of knowledge is action, not knowledge.” ― Aristotle
So put your knowledge into practice.
7. Stay updated
Digital marketing is evolving every day, and changes overnight. So you need to learn every day, and evolve every day.
Tips
- Follow some great online resources like Neil Patel and many others.
some of the useful links for you as a digital marketer:
🔗 Marketing with content and its importance.
🔗 A 6-step guide to keyword research
🔗 5 reasons creative writing differs from content writing!
🔗 Digital marketing: what are the jobs and opportunities?
🔗 5 Reasons why content marketing is better than advertising.
🔗 3 secrets to successful content marketing.
🔗 Why do you need social media platform strategy?
🔗 The Ultimate Guide to Writing a Blog Post
🔗 Content writing vs copywriting - differences and similarities
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If you have any doubts, please let me know.