Why do you need social media platform strategy?

Why do you need social media platform strategy?

Creating a promotional plan that takes advantage of social media and digital technologies will help shape the conversation about any business, build loyalty and attract new customers and partners. 

social media is the ultimate way to do inbound marketing in a direct, human way.

There are many benefits of a social media marketing strategy: 

1. It will help you expand your business marketing efforts.

2. It helps you build brand awareness.

3. social media is one of the powerful ways to connect with your customers or audience.

4. 4. It helps attract buyers.

Statistics show that:

1. 67% of consumers are more likely to spend more on a brand they follow.

2. 78% of consumers say they will visit the physical retail store of a brand they follow on social media.

3.  84% of millennials are likelier to buy from a brand they follow on social media.

One other crucial piece to the social media promotion puzzle is aligning your social strategy to your business objectives.

Having business goals and objectives in place will make it easier for you to create social media goals that will transform viewers and readers into buyers.

As with your business goals you want your social media goals to use the smart method: 

1. Specific

2. measurable goals

3. Achievable

4. Relevant 

5. Timely

Components that go into the social media strategy:

1. type of content, time of posting, and frequency of posting.

2. Community management

3. Organic content

4. Respond creatively as fast as possible, to insert the brand into the conversation.

To build your social media presence and strategy, you will need to be able to do the following:

1. Explain each social media channel.

2. Understand the impact of social listening and engagement.

3. Develop a content strategy for your social media plan.

4. Identify the ways that metrics are crucial to your success.

5. Integrates social media into your other inbound efforts.

Conclusion

In this digital world, social media helps any business to connect with many audiences so promotion strategy is very suitable for any professional as well as personal brands.

Some of the useful links for you as a digital marketer:

🔗 Marketing with content and its importance.

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🔗 Content writing vs copywriting - differences and similarities

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🔗 A step-by-step guide to writing a blog post

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